The Midmodmedia Group is a leading provider of information about postwar 20th century modern design, and the publisher of websites including ID Your Danish Modern and ID Your Vintage Danish Lights
Ground-breaking
In 2003 our vintage design shopping site Classic Modern became the first internet source of information on Danish lighting companies Fog & Mørup and Lyfa with the publication of our histories based on 100s of hours of research.
Reliable
Information published by Midmodmedia Group sites is consistently reliable and is backed up by primary resources such as manufacturers' product catalogues and adverts from the Group's extensive research library.
Innovative
Our ID Your Danish Modern and Lights sites broke the cycle of copied-and-pasted misattributions that had spread across auction sales, dealers' sites and even design encyclopedias, and led the way towards new standards of accuracy.
Outspoken
Embracing the worldwide Danish lighting community, our Vintage Danish Lights blog and its comment contributors have generated some extended debates, several discoveries, and one or two controversial opinions along the way.
Essential resources for anyone with an interest in midcentury modern design
